We’ve all heard the saying “You have to spend money to make money,” and that is undoubtedly true with marketing. However, your small business probably has a small budget, which can make marketing difficult. The good news is that there are plenty of low-cost marketing tactics that can help build your business without breaking the bank.



Every business, even small businesses, need a website. There are plenty of free hosting sites that allow you to build an interactive and customizable site. Your website should allow users to find your hours, location, and contact information quickly.

Social Media

If your business isn’t already on social media, it should be. Many social media profiles can help boost your business for free! Profiles such as Twitter and Facebook help spread awareness of your company. To gain customers, you may decide to post photos of new products, coupon codes, and more. You can also run inexpensive marketing campaigns on these sites to boost a tweet or post. There are also social media websites, such as Yelp and Yellow Pages, that allow you to claim your business profile for free.


Referral Plans

Referrals are one of the best means for growing your business. Whether you simply ask for referrals or offer a referral incentive, if you make your customers happy then they are likely to spread the word. Your website can also include a customer testimonial page. Not sure how to ask for a referral? Check out this article by Susan Ward who explains how asking for referrals is not as hard as you think!


Business Partnerships

Another inexpensive marketing idea for your small business is to build a business partnership. Work with other local businesses to help promote each other. Try to find a complementary company, one that has a service or product that works well with yours. One tactic is to give your customers a coupon for their business and vice versa.


If you have a small business, it can be challenging to spend a lot of money on advertising. However, marketing is the key to success. Even if your budget is small, follow these inexpensive marketing ideas to help your small business stand out!  


Nick Zamucen is the founder of Bio-One Inc., the first successful franchised crime scene and hoarding clean-up company and the founder of B.O.R. Restoration, the first restoration company that will collect insurance invoices for franchises. He’s also a published author, business strategist, and award-winning serial entrepreneur. Read more on his entrepreneurship advice or check out his Twitter!