Starting a business can be challenging – especially with limited funds. You will never have enough money during the beginning phases of your business, so it is essential to take advantage of free resources. Whether you need to build a website, develop a client base, or start branding on social media, there are many excellent free resources available to use.
Free Business Profiles
Even if you are not online yet, your customers may already be talking about you. There are many applications such as Yelp, Yellow Pages and Google My Business that allows customers to review your business and leave comments. These applications also allow you to claim your business, build a free profile page, and respond back to customer reviews.
Having a full functioning and informative website is vital to all businesses. Sites such as HTML5 UP and WordPress.com can help you build a fully responsive and customizable webpage. While this may not be a long-term solution, these resources can definitely improve your initial online presence.
Social media is critical in today’s business world. Even if you are not a social media aficionado, many free helpful resources can help you learn. HootSuite is a great resource that helps you manage multiple social profiles from a single dashboard. Additionally, HootSuite allows you to schedule posts, engage with followers, and see analytics of social media posts all for no cost. Another favorite resource of mine is Canva, which can help you create free logos and designs to share on social media or with clients!
Unfortunately, it can be very easy to get distracted, so I love using productivity apps that keep me on task. Self Control and Cold Turkey are great tools that allow you to avoid distracting websites by temporarily blocking them as well as Toggle that enables you to track your time.
Keeping track of expenses, income, and payroll can be challenging when starting a business – especially if numbers are not your strength. Applications like Wave offer completely free services that offer invoicing, expense and income tracking. Xero is another excellent source for tracking payroll and even includes direct deposit and tax payment calculations. Xero does have a low service fee but may be a great option for your startup.
Along with these free resources, there are many more that may fit the needs of your company. Starting a business comes with many challenges, including the lack of funds but these free resources can help cut down your expenses!
Nick Zamucen is the founder of Bio-One Inc., the first successful franchised crime scene and hoarding clean-up company and the founder of B.O.R. Restoration, the first restoration company that will collect insurance invoices for franchises. He’s also a published author, business strategist, and award-winning serial entrepreneur. Read more on his entrepreneurship advice or check out his Twitter!